Marketing introduces students to business activities that are designed to plan, price, promote, and place goods/services for current and potential customers. This course acquaints students with the present-day challenges of marketing professionals and introduces students to the tools and methods marketing professionals use to make decisions. Students will also be introduced to ethical and global issues in the field of marketing.
This course includes a broad series of lessons and activities that offer a variety of modalities for ultimate student engagement and content retention. Each unit contains a series of lessons that include the introduction of content, virtual demonstration of that content, and repeated opportunity to practice that content, along with a quiz per lesson, exam per unit, and final exam at the end of the course.
This course acquaints students with the present-day challenges of marketing